Late-night host Jimmy Kimmel took goal at United Airways on Monday evening after video of security officers forcibly removing a passenger from an overbooked flight triggered a mounting backlash.

Within the disturbing video, a person was bloodied and dragged by the aisle of the airplane in Chicago after United couldn’t discover sufficient volunteers to deplane and take an alternate flight to Louisville, Ky.

Like many who watched the video — which spawned dozens of memes and hashtags reminiscent of #NewUnitedAirlinesMottos — Kimmel was incredulous.

After recapping the incident and airing the video, the host lambasted United Chief Govt Oscar Munoz for utilizing the phrase “re-accommodate” in his assertion apologizing for the incident. “That’s such sanitized, say-nothing, take-no-responsibility, company BS-speak,” Kimmel stated.

He then shared a mock United industrial with a benign-looking flight attendant brandishing brass knuckles, providing a profane new slogan and intoning, “We’re United Airways, you do what we are saying, once we say, and there will not be an issue.”