Political discuss and Gen-X music nostalgia continues to take a substantial chunk out of Houston sports activities radio scores.

The three Houston sports activities stations that generate measurable audiences within the month-to-month Nielsen Audio scores – KILT (610 AM), KFNC (97.5 FM) and KBME (790 AM) – mixed through the March radio e book issued this week for simply Three.Four % of the weeklong viewers amongst males 25-54, the important thing demographic for sports activities radio.


That is up from Three.Three % for the February e book however down from Four.5 % in January and down significantly from 7.6 % in January 2016.

The diploma of curiosity in information and political discuss is especially evident in morning drive time, the place KTRH (740 AM) and KUHF (88.7 FM) mixed for Eight.Four % of the viewers to three.7 % for the three all-sports stations.

Additionally slicing into the sports activities viewers is the newly reinvigorated KKHH (95.7 FM), which was rebranded earlier this 12 months to concentrate on the 35-54 demo and has zoomed to fourth place amongst all stations in morning drive amongst males 25-54, nearly doubling the viewers of the three sports activities stations.

Extra particulars on the final market outlook in a second. First, this is how the all-sports reveals on the three stations that drew scores ranked amongst males 25-54 for the March 2-29 scores interval:

1. Wealthy Lord/Sean Pendergast/Ted Johnson (2-6 p.m., KILT)
2. Sean Salisbury/John Granato (11 a.m.-1 p.m., KFNC)
3t. John Granato/Raheel Ramzanali (9-11 a.m., KFNC)
3t. Joel Clean/Barry Lamanack (1-Four p.m., KFNC)
5. Paul Gallant (7-11 p.m., KILT)
6t. Fred Faour/A.J. Hoffman (Four-7 p.m., KFNC)
6t. Mike Meltser/Seth Payne (6-10 a.m., KILT)
Eight. John Lopez/Cody Stoots (10 a.m.-2 pm, KILT)
9. Sean Jones/Adam Clanton (11 a.m.-2 p.m., KBME)
10t. Lance Zierlein/Matt Thomas (6-9 a.m., KBME)
10t. Josh Innes (2-6 p.m., KBME)
12. Greg Koch/N.D. Kalu (9-11 a.m., KBME)

Listed here are the highest 5 stations (plus the sports activities stations for comparability functions) amongst individuals 12-plus, the broadest demo. Numbers point out proportion of viewers share.

Weekly: 1. KMJQ (102.1 FM), 7.Eight; 2. KGLK (107.5/106.9 FM), 6.zero; 3t. KLTN (102.9 FM), 5.Eight; 3t. KODA (99.1 FM), 5.Eight; 5. KKBQ (92.9 FM), 5.6. Sports activities stations: 24. KILT, 1.zero; 30. KFNC, zero.6; 31. KBME, zero.5.

Morning drive (6-10 a.m.): 1. KLTN, 7.7; 2. KMJQ, 7.1; Three. KGLK, 6.5; Four, KODA, 5.Four; 5. KKBQ, 5.Four. Sports activities: 24. KILT, 1.1; 26. KFNC, 1.zero; 28. KBME, zero.5.
Noon (10 a.m.-Three p.m.): 1. KODA, 7.Four; 2, KTRH, 7.Three; Three. KGLK, 7.Three; Four. KMJQ, 7.2; 5. KLTN, 5.7. Sports activities: 23. KILT, zero.9; 26. KFNC, zero.6; 27. KBME, zero.6.

Afternoon drive (Three-7 p.m.): 1, KMJQ, 7.Three; 2. KKBQ, 5.Eight; Three. KODA, 5.7; Four. KSBJ (89.Three FM), 5.Four; 5. KGLK, 5.Three. Sports activities: 23. KILT, 1.1; 29. KFNC, zero.6; 30, KBME, zero.6.

Nights (7 p.m.-midnight): 1. KMJQ, 9.Three; 2. KKBQ, 6.9; Three. KBXX (97.9 FM), 6.Four; Four. KQBT (93.7 FM); 5. KLTN, 6.1. Sports activities: 25. KILT, 1.1; 29. KBME, zero.5; 31, KFNC, zero.Four.

Amongst adults 18-plus, leaders are KMJQ for the week, KLTN in morning drive, KTRH in middays, KMJQ in afternoon drive and at night time.

For adults 18-49, it is KLTN for the week, KLTN in morning drive and middays, KBXX in afternoon drive and KQBT at night time.

For adults 25-54, KMJQ for the week, KLTN in morning drive and noon and KMJQ in afternoon drive and at night time.

And for males 25-54, KLTN leads for the week and in all dayparts. The highest English-language station in every daypart is KMJQ for the week, KGLK in morning drive and noon, KKHH (95.7 FM) in afternoon drive and KMJQ at night time.

Closing bonus sports activities factoid: KBME's top-rated hours amongst males 25-54 are noon-1 p.m. and Eight-9 a.m. KFNC's strongest hours are 7-Eight a.m., 5-6 a.m. and Three-Four p.m. KILT's finest hours are 5-6 a.m., 2-Three p.m. and Three-Four p.m.